Advertising effort launches with first video of three-part series
As part of the Campuses Beyond Coal Campaign, the Sierra Club today launched a new advertising effort to help kick coal off campuses. Centered on a series of three videos the campaign will use print and online advertising to highlight that some things are just too dirty, even for college. The first of the three videos can be seen below.
The ads play off stereotypically “dirty” college behavior, becoming progressively more “dirty” throughout the series. Though college life allows for leniency in the socially acceptable, coal still crosses the line.
The ad campaign will run through the end of October, with the remaining two videos to be released in the next few weeks.
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